Medical patient portals are a common feature in every medical practitioner and have become a must over time. The real question is which kind of patients does it affect? How frictionless is their experience? What is the kind of leverage they are receiving from using telehealth services? Apart from happy pictures and hard medical terms, there is always more. People think that Instagram and medical portals are not different. The strike in similarities brings us closer to what might deem impossible. In both social events, there is a connection. This means that your online presence is not meant for everyone. Approaching your medical practice with this mindset will bring greater focus to the people who appreciate online portals the most.