Why More Sales Professionals Are Booking Flights Instead of Zoom Calls
Something shifted in B2B sales around 2023. After years of screen fatigue and declining response rates from cold outreach, companies started rethinking how their teams connect with prospects. The pivot back to travel surprised a lot of people, but the numbers back it up: conversion rates for deals that include at least one face-to-face interaction run roughly double those of remote-only pipelines. For businesses that rely on sdr services to fill their calendars, the quality of those booked meetings now matters more than sheer volume.…