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Posts tagged as “Consent Management”

What is Consent Management?

Terrance Lowe 0
Also known as a CMP, the consent management platform is an infrastructure/ software that allows companies or brands to collect, store, handle and process information about their customers/ clients. The use of the CMP is in adherence to the provisions of the GDPR, General Data Protection Regulation. Clients can either agree or decline from having their data used, depending on their consent preferences. In this article, we will be offering insights into what a consent management platform offers a business.