With the improvement of technology and the role played by digital communication in the service industry, healthcare providers have felt the need to change up certain policies. Medical facilities currently are engaged in instant chats, automated solutions and social media platforms to keep abreast of the changing status quo. These new tools are ideal when it comes to easy and fast communication, handling and booking appointments and other requests. So, what about established communication and engagement channels such as healthcare email marketing? Does it still have a place in this evolving world? To find out, keep reading how your medical practice can benefit.