Consent Management Archives - Travel Top /tag/consent-management/ Wed, 20 Oct 2021 11:46:12 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 /wp-content/uploads/2020/02/cropped-globe-3411506_640-150x150.jpg Consent Management Archives - Travel Top /tag/consent-management/ 32 32 What is Consent Management? /what-is-consent-management/ Wed, 20 Oct 2021 11:44:47 +0000 /?p=196 Also known as a CMP, the consent management platform is an infrastructure/ software that allows companies or brands to collect, store, handle and process information about their customers/ clients. The use of the CMP is in adherence to the provisions of the GDPR, General Data Protection Regulation. Clients can either agree or decline from having their data used, depending on their consent preferences.
In this article, we will be offering insights into what a consent management platform offers a business.

The design
In the design of such a platform, three things need to be taken into consideration; the collection of consent, the consent management engine, and the processing of data.
When it comes to consent collection, there are many forms through which this can be achieved. This is possible through omnichannel marketing, which has gained ground over the years. Some of the various channels include applications (both mobile and website), user profiles, and points of sale and contact centers.
Once consent has been received or collected, the next process is its storage and management. Typically, this is done in a…

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